What Geena is Passionate About
Old meets New - Blending previous generation’s experience and learnings with next gen’s ideas and innovation
Combining old with new is not an unfamiliar concept, however it’s one that is unique to every farm or family business out there! Navigating and carving her way through a business and industry where her father was a vibrant trailblazer was no easy feat but, leveraging her outside experience, questioning the process and introducing new thinking into her business has allowed her to establish herself as a female leader in a male dominated viticulture industry.
Follow along on Geena’s journey into the family farm winery and connect on how you can bridge old and new together through efforts with industry involvement, blending family dynamics and non-traditional succession plans!
Awards & Accomplishments
April 2022 – WGNS elected as Vice Chair
June 2022 – The Governor General’s Canadian Leadership Conference
Hosted and presented on the Nova Scotia Wine Industry
September 2022 – Animal Nutrition Association of Canada (Atlantic Chapter) AGM Presented on Nova Scotia Wine Industry
December 2022 – VitiNord, Vermont USA
Presented on behalf of WGNS “Creating Branding for Regional Wines”
April 2023 – Annapolis Valley Chamber of Commerce
Winery of the Year award
April 2023 – Elle Gourmet Magazine
Featured in “By the Bottle – Meet the women who are transforming Canadian wine and spirits”
May 2023– Family Business Atlantic
Female Leadership in the Growth + Advancement of the Nova Scotia Wine Industry (Award)
May 2023 – WGNS – Re-elected as Vice Chair
Why You Need Geena
Geena Luckett is owner and General Manager of Luckett Vineyards. Over the past decade she has overseen the continued growth of the family-run Gaspereau Valley winery, while maintaining the Luckett-brand commitment to customer service and quality.
With vast experience in the wine and tourism industry in Nova Scotia and even New Zealand, she’s done it all! From crushing grapes, to planning epic events, to managing an ever-growing team. Geena has made it her business to know Nova Scotia viticulture from the terroir up!
Her passion for hospitality and agriculture is a genuine one. Her first job was ringing in vibrant fruits and veggies at Pete’s Frootique. After completing a Bachelor of Management from Dalhousie University in 2012, she forged her own path in retail as manager of Road Apples Pet & Equestrian Essentials before ultimately feeling ready to jump in with both feet with the newly opened Luckett Vineyards in 2012.
Since then, Geena has established herself as a skilled entrepreneur in her own right. Currently she is vice-chair of the Wine Growers Association of Nova Scotia board of directors, participates in the WGNS marketing committee and serves as a director on the board of the Nova Scotia Icewine Festival. Previously, she has held a position on the Taste of Nova Scotia board.
Always on trend, Geena has championed a new generation of Nova Scotian wine-based canned beverages, including the Hair of the Dog rosé bubbly and the recently launched Rockrose wine spritzer. She is always on the lookout for innovation, new ways to grow, collaborations and partnerships.
Inheriting the gift of gab and enterprising spirit from her father, the memorable and gregarious Pete, she makes a top choice speaker on topics such as growing a family business, winery management and product branding and development.
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